Not all your contacts have the same needs. Goal tracking allows you to see who is progressing through your funnel and identify where people are dropping off.
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Managing your marketing becomes easier when you can monitor every step of your funnel.
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Are your contacts taking the specific actions you want them to? By tracking "micro-conversions" like opens and link clicks, you can identify where people drop out of your funnel and re-engage them.
Contacts have diverse needs at each stage of your sales funnel. Track their micro-conversions to guide them to the messages they want to hear.
Utilize goal reports to gauge the effectiveness of your marketing efforts. Gain insights into how many individuals have viewed your offer and how many ultimately make a purchase.
What happens after someone makes a purchase? Anything you desire. With conversion data, you can target buyers with offers that align with your business goals.
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