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MT STUDIO FOR PERFORMANCE MARKETING FEATURES

Generative AI creation

Marketing teams can now generate personalized, multi-channel content for global marketing campaigns in partnership with their creative teams.

Campaign content generation for marketing teams

Empower marketers to generate their own on-brand content using approved assets and templates from creative teams.

  • Generative AI tools. Use AI and enterprise large language models (LLMs) to generate copy and assemble assets for your campaigns — image and video generation coming soon.
  • Multi-channel. Select your channel — paid social, display, or email— and enter a prompt to generate content quickly.
  • Personalization. Tailor your copy and creative assets using pre-defined brand, product, and persona messaging.

Experimentation and personalization

Create endless variations of your campaign content for personalization and testing.

  • Easy experimentation. Test subject lines, text — and when available, images, and videos — to understand what resonates with your target audiences.
  • Campaign expansion. Scale your campaign across channels by creating variations of your core content for paid social, email, and display channels.
  • Rapid publishing (in development). Activate content variations directly to ad platforms.
  • Insights. Quickly determine test winners and the highest performing content.

Intelligent image generation

Directly available to your marketing teams will be able to generate high-performing on-brand images using the powerful Image generator

  • On-brand imagery. Create images using MT’s revolutionary generative AI technology. It was designed to be commercially safe so enterprises can create with confidence.
  • Data-informed content. Use MT’s proprietary AI content analytics to create images based on attributes from your highest performing assets.

COMING SOON

Learn about activation

IN DEVELOPMENT

Localization

When localization features are fully developed, marketing teams will be able to localize campaigns to multiple regions quickly and easily with generative AI:

  • Local language generation. Generate region-specific content in over 11 languages — all while maintaining brand standards.
  • Translation. Translate copy from English to multiple languages with one click.
  • Video localization. In the future, auto-dubbing and lip-sync features will be available to localize videos into other languages—increasing the reach of your high-value content.
Learn about activation

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