SPLIT ACTION
Enhance Automations with Click, Drag, and Split
Effortlessly refine your automations with the split action feature, providing greater control and visibility. This empowers you to evaluate effectiveness, deliver personalized experiences, and streamline workflows with efficiency — without the need for an abundance of separate automations.
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Use testing to make your automations more effective.
Unsure if your marketing funnel is effective? The split automation action allows you to compare entire automation workflows. Say goodbye to wondering which email garnered the most clicks and hello to determining which funnel attracted the most customers.
Unlock Insights with
Split Testing
- Find out how long you should wait before sending each message.
- Determine the optimal frequency of reaching out to prospects.
- Assess whether a SMS messages outperform emails.
- Discover which offer drives conversions.
What can you split test?
When conducting A/B tests on your automation workflows, virtually anything you can automate is up for testing. Determine the winning variant based on factors such as conversion rates, email opens, or any other metric you select.
INCLUDING:
- Wait times
- Message content
- Text message
- Number of emails
- Site messages
- Sales team follow-up
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Manage limited-time offers without worrying about tech issues.
Concerned about offers ending at midnight or limited supply? The split automation action simplifies the control of your funnel's details. No more staying up until midnight, anxiously hovering over the "turn off automation" button. Set the time and forget about it!
Segment Automations by Conversions
Facing limited seats or products? Instead of managing multiple automations, utilize the split action to tailor offers until sold out. Afterwards, seamlessly direct other contacts down alternative automation paths.
Here's how you might segment based on conversions:
- Restricted quantity of products
- Limited availability of event seats
- Finite number of consultation slots
Segment Automations by Time
It's sale time! Share details of time-limited events with contacts and automatically adjust your funnel once the event concludes.
Here are some scenarios for segmenting based on time:
- Flash sales
- Limited-time coupons
- Event announcements and offers
- Holiday campaigns
- Product launches
Unlock Marketing Insights Through Testing
Our automation testing feature seamlessly integrates with other tools, providing invaluable insights into your conversion performance and areas for improvement.