MT Studio for Performance Marketing Channel
SMS Campaigns
Marketers can quickly create high-performing, on-brand SMS messages with MT Studio for Performance Marketing. Use it to help increase response rates, click-through rates, and revenue through personalized and optimized text message variations
Perfect Your SMS Campaigns with AI
Generate multiple personalized SMS messages to experiment and run true A/B tests to optimize your text campaign performance.
- Smart message variation. Use generative AI to create multiple message variations and calls-to-action to test different messaging approaches across your SMS campaigns.
- Character optimization. Import SMS templates that automatically adjust to carrier limitations and ensure your messages fit within character count restrictions while maintaining impact.
- On-brand messaging. Use creative-approved guidelines to keep generated texts consistent with your brand voice, including approved messaging, tone, and compliance requirements.
- Built-in quality assurance. Get AI brand checks, approval workflows, and human reviews to ensure every SMS message meets your standards and compliance requirements before sending.
Segment & Target Your SMS Messages
Create SMS messages tailored to different audience segments and demographics.
- Audience-specific content. Input audience preferences and opt-in data to generate text messages that resonate with specific customer segments.
- Localized messaging. Generate region-specific SMS content in up to 11 languages for global campaigns. Search your approved content library for messages already tagged for different markets and time zones.
Transform Top SMS Performance into New Campaigns
With this feature, you’ll be able to remix content from your highest-performing SMS campaigns, helping you create endless new effective messages:
- Performance tracking. Use detailed analytics to identify your top-performing text messages, including response rates, click rates, and conversion data.
- Smart insights. Get performance reports that show which messages, calls-to-action, and sending times drive the most responses, clicks, and conversions so you can optimize your future SMS strategies.
