MT Studio for Performance Marketing Channel
Social Media Post
Marketers can quickly create high-performing, on-brand emails with MT Studio for Performance Marketing. Use it to help increase open rates, click-through rates, and revenue through personalized and optimized email variations.

Create variations for bulk post and A/B testing.
Generate multiple personalized social posts to experiment and run true A/B tests to optimize your social media performance.
- Smart content variation. Use generative AI to create multiple captions, hashtags, and post copy to test different messaging approaches across your social channels.
- Platform optimization. Import platform-specific post formats to ensure your content looks perfect whether it’s on Instagram, LinkedIn, Twitter, or Facebook.
- On-brand messaging. Use creative-approved guidelines to keep generated posts consistent with your brand voice, including approved imagery, tone, and key messaging.
- Built-in quality assurance. Get AI brand checks, approval workflows, and human reviews to ensure every post meets your standards before going live.”


Personalize marketing emails.
Create social posts tailored to different audience segments and demographics.
- Audience-specific content. Input audience preferences and characteristics to generate posts that resonate with specific follower segments.
- Localized engagement. Generate region-specific social content in up to 11 languages for global campaigns. Search your approved content library for posts already tagged for different markets and cultures.
Reuse your highest performing content.
With this feature, you’ll be able to remix content from your highest-performing social posts, helping you create endless new engaging content:
- Performance tracking. Use detailed analytics to identify your top-performing posts, including engagement rates, reach, and audience response data.
- Smart insights. Get performance reports that show which posts, hashtags, and content styles drive the most likes, shares, and comments so you can optimize your future social strategies.
