Hiring costs you nothing extra
Every plan has unlimited users. Adding your fifth or fiftieth person does not add a seat licence, which is exactly where a normal stack starts to hurt.
Your first 30 days
The fear is that this is too much software. It is not.
Every all-in-one platform promises simplicity and then hands you an implementation project. Here is the honest version of what the first month looks like, and how little of it involves learning the product.
INTAKE
You, 5 minutes
Answer five questions
Before any of the below, Darwin asks five things and writes the plan from them. One screen, and the only one where you have to think about marketing rather than your business.
- Your goal — what you want more of
- Your brand — who you are and who you sell to
- Your offer — picked from your own product catalog, not typed in
- Your budget — optional. No budget in mind? Darwin recommends one and labels it an estimate
- Your timeline — when you want it to have worked by
DAY
1
1
You, 20 minutes
Get your data in
Import contacts from a CSV or connect your existing CRM. Tell Darwin what your business does and who you sell to, in a sentence.
- Contacts imported and de-duplicated
- Brand voice, personas and products set once in Brand
- Everything after this inherits that context automatically
DAY
2
2
Darwin + you
Ask for the first thing
Do not learn the software. Ask for an outcome and review what comes back. The fastest first win is usually an email to a segment you already have.
- A campaign drafted, not a blank editor
- You approve or redirect it in the queue
- Nothing sends until you say so
WEEK
2
2
Darwin + you
Put the repeatable work on rails
Once one campaign has worked, the same request becomes a standing one. This is where a small team stops being the bottleneck.
- Sequences running for inbound leads
- Social scheduled from the content you already made
- Website chat answering from your own knowledge base
WEEK
4
4
Analytics + GEO
Find out what actually worked
The first report reads from the system the campaigns ran in, and every form lead is traced back to the ad click that produced it. No spreadsheet assembly.
- Form leads traced back to the ad click
- GEO score showing whether AI engines cite you
- Next month planned from data, not instinct
“Small teams do not fail at marketing because they lack a tool. They fail because the work only happens when somebody remembers to do it.”
Why automation matters more below 50 people
The work you would otherwise hire for
The agents do the production. You keep the judgement.
We are not going to tell you AI replaces a marketing hire. It does not have your taste, your relationships or your knowledge of the business. What it removes is the volume of production work that stops a small team from ever getting to the strategy.
| The job | Which agents do it | What you still do |
|---|---|---|
| Answering the phone when you are on a job | AI Receptionist | A missed call is a lost job. It answers, qualifies and books straight to your calendar. |
| Writing blogs, emails and landing pages | Content Agent, Email Marketing | You brief it and edit it. You do not start from a blank page. |
| Keyword research and on-page SEO | SEO Specialist | Audits, keyword research and optimisation against real data. |
| Graphics, banners and social images | Design Agent, Ad Creative | Generated to your brand, resized per platform. |
| Scheduling and posting social | Social Media | Calendar, hashtags and per-platform adaptation. |
| Chasing inbound leads | SDR Outreach, AI Caller | Sequences and calls that run without someone remembering to. |
| Working out what worked | Analytics Agent, Journey Analyst | Reporting without a spreadsheet, with form leads traced to the ad click. |
What happens when you grow
The same product a 500-person company runs.
This is not a cut-down small-business edition. It is the same platform, the same 45 modules and the same agents that a mid-market team uses — which means growing does not mean starting again somewhere else.
Governance is already there
Approval gates, role-based access and the audit trail are on every plan. You turn them up when you need them rather than upgrading to get them.
You move up a plan, not out of the product
Plans differ on volume — contacts, sends, agent work. Outgrowing one is a billing change, not a re-implementation.
Three levels of AI
Manual, supervised or autonomous. Your call.
Autonomy is a setting, not a plan tier. Set it per campaign, per module or across the whole workspace, and change it whenever you like.
Manual
You do it
Every module keeps a full manual path. Build the campaign yourself and use the AI for nothing more than a second opinion.
Nothing runs unless you run it
Supervised
It drafts, you approve
The default. Agents research, write and schedule, then everything waits in your approvals queue until someone signs off.
Default on every plan
Autonomous
It runs inside your guardrails
Hand over end-to-end execution within the limits you set — budget caps, send windows, channels, spend. Stop it in one click at any time.
You set the limits first