What is counted
Seven tools at published list prices, each with its base fee, included seats and per-seat price, against a flat Marketing Titan plan at list price with unlimited users. Each year uses that year's headcount.
The numbers behind it
Seven per-seat tools against one flat plan.
This is the model behind the chart on the pricing page, run over three years. Not every tool goes to every person: sales tools are counted for part of the team, marketing tools for another part, as the last column shows.
| Tool | Base / month | Seats included | Each extra seat | Who needs it |
|---|---|---|---|---|
| HubSpot Marketing + Sales Pro | $890 | 3 | $100 | everyone |
| ZoomInfo | $1,250 | 3 | $100 | 50% |
| Gong | — | 0 | $185 | 40% |
| Outreach | — | 0 | $100 | 40% |
| Hootsuite | $249 | 3 | $40 | 50% |
| SEMrush Guru | $250 | 1 | $100 | 40% |
| Jasper | — | 0 | $49 | 50% |
| Team size | Plan | Per month | Per year |
|---|---|---|---|
| 1–3 people | Solo | $199 | $2,388 |
| 4–8 people | Starter | $499 | $5,988 |
| 9–25 people | Growth | $1,299 | $15,588 |
| 26–50 people | Scale | $2,499 | $29,988 |
What this does and does not model
Cost only. No claimed revenue lift.
Most vendor ROI calculators multiply an invented conversion improvement by your revenue and produce an enormous number. We are not doing that, because we cannot substantiate it and neither can they.
What is not counted
No conversion lift, no revenue increase, no time savings, no founding discount. Also no migration effort and no retraining — both real costs on our side of the ledger.
Where it could be wrong
If you negotiated hard, or run fewer seat-priced tools than the model assumes, the gap narrows. Check the table above against your own invoices.
“Any calculator that multiplies a made-up conversion lift by your revenue will tell you what you want to hear. That is what it was built to do.”
Why this one only counts cost