Ad Manager
Builds grounded ad campaigns — search, display, social and video
create admanage campaignad optimization
ads_agent
The roster
The primary specialists, and what each one does.
These are the agents you direct by name, grouped by the section each works in. The identifier under each card is its real name in the system — the same one you will see in the audit log. Behind them sit further system agents that route, coordinate and execute the work; you do not address those directly.
Marketing
9 agentsCampaign Manager
Creates and manages marketing campaigns across channels
campaign creationbudget managementcampaign optimizationab testingcampaign lifecycleperformance monitoring
campaign_agent
Content Agent
Creates blog posts, articles, whitepapers, and long-form content
blog postsarticleswhitepaperscase studieslanding pagesformscontent optimization
content_agent
Ad Creative
Creates ad copy, headlines, and creative concepts
ad copyheadlinesimage conceptsvideo scriptscreative variantsformat adaptation
creative_agent
Design Agent
Creates designs, banners, and graphics via AI
create designcreate bannercreate social graphicedit designresize design
design_agent
Email Marketing
Creates emails, sequences, and manages email campaigns
email compositionemail sequencesnewsletterssubject linesemail schedulingemail variants
email_agent
SEO Specialist
Performs keyword research, SEO audits, and content optimization with real data
keyword researchonpage seotechnical auditcontent optimizationpagespeed
seo_agent
Social Media
Creates social posts, schedules content, and manages social presence
social postsschedulinghashtagsplatform adaptationcontent calendarengagement
social_agent
Video Creator
Creates video scripts and initiates video production
create videovideo scriptsrecord video
video_agent
Audience
1 agentAudience Targeting
Creates audience segments, targeting criteria, and personas
audience segmentationtargeting criterialookalike audiencespersona creationaudience analysis
audience_agent
Sales
5 agentsSDR Outreach
Manages outreach campaigns, prospect enrollment, and sequence automation
outreach campaignsprospect enrollmentsequence managementcampaign statussdr analytics
sdr_agent
AI Caller
Manages AI-powered calling campaigns, transcripts, and voicemail drops
ai callscall campaignscall schedulingtranscript reviewvoicemail dropscall analytics
caller_agent
Lead Generation
Finds and enriches leads using internal data sources
lead searchlead enrichmentlead verificationcompany lookupcontact discovery
leads_agent
Sales Associate
Your personal AI sales assistant for leads, deals, and pipeline management
pipeline insightslead prioritizationemail draftingfollow up schedulingdeal analysisdaily focus
sales_associate
Sales Enablement
Creates pitch decks and battle cards, and analyses deal data
pitch decksbattle cardsdeal analysis
sales_agent
Brand
1 agentCompetitive Intel
Analyzes competitors and drafts battle cards
competitor researchmarket analysisfeature comparisonpricing analysispositioning analysis
competitive_agent
Analyze
3 agentsAnalytics Agent
Provides reports, metrics, insights, and forecasting
performance reportsmetrics analysisinsightsforecastingattributionfunnel analysis
analytics_agent
GEO Manager
Scores content for AI answer engines and checks whether they cite you
geo auditcitation checkgeo recommendations
geo_agent
Journey Analyst
Analyzes form completion, drop-off, and pipeline stage timing from real data
form performancefriction detectiondropoff analysisstage progression
journey_agent
Revenue
1 agentInvoice Agent
Creates, sends, and manages invoices
create invoicesend invoiceget invoice statuslist invoices
invoice_agent
Workspace
1 agentExecutive Assistant
Manages scheduling, tasks, approvals, and coordinates with other agents
schedulingtask managementemail triageapprovalscontext gatheringgeneral queries
executive_assistant
How they work together
You never pick an agent.
You describe an outcome. Darwin decides which agents are needed, in what order, and hands each one the context it requires. A campaign request routinely touches the audience, creative, email and ad agents without you naming any of them.
“A single campaign brief passes through four specialists before it reaches your approval queue, and you will not have named any of them.”
What one request actually triggers
Shared context
Every agent reads the same brand voice, personas and product catalogue. You set the context once in Brand and none of them have to be told again.
Handoff, not hallucination
The audience agent produces a real segment. The email agent writes against that segment, not against a guess about who is in it.
One approval, not five
Work from several agents arrives as a single item in your approval queue. You review the outcome, not each agent's fragment.
What they can and cannot do on their own
Draft by default
Out of the box, agents propose. Nothing is published, sent or spent until a human approves it.
Autonomy you grant
Raise the ceiling per agent and per action — let social posts publish automatically while ad spend still needs a signature.
Kill switch
One control stops every agent immediately, across the whole organisation, without uninstalling anything.
What the agents will not do
They produce the work. They do not decide what is worth doing.
An agent roster this size invites the assumption that the marketing runs itself. It does not, and teams that treat it that way get worse output than teams that review it.
They need reviewing
Generated work is a strong first draft, not a finished asset. The approval queue is not a formality — it is where the quality comes from.
They only know what is written down
Context that lives in someone's head, or in a Slack thread from March, is invisible to every agent on this page.
They are not specialists in your industry
They know your brand voice and your product catalogue. They do not know your market's unwritten rules the way an experienced hire does.