Last Updated: August 17, 2026
Marketing Titan is an AI-native platform. This page explains where AI is used, what it does with data, and what it means for you — whether you're a customer, or someone a customer has contacted.
It supplements the Privacy Policy and Terms of Use.
Where we use AI
| Feature | What the AI does |
|---|---|
| Campaign strategy | Suggests audiences, channels, and sequencing from your brief |
| Content generation | Produces copy for email, SMS, social, and ads |
| Creative generation | Produces images and video from prompts and brand inputs |
| AI Caller | Conducts outbound voice conversations |
| AI SDR | Prospects, qualifies, and books meetings |
| Lead scoring | Rates contacts for fit and likely engagement |
| Analytics | Identifies patterns in campaign performance |
We do not build our own models. These features run on third-party foundation models, listed at marketingtitan.ai/subprocessors.
Training
We do not train AI models on your data. Not your CRM records, campaign content, uploaded assets, prompts, or generated output. We configure our AI providers to disable training on customer data where that option exists, and we do not route customer data through services that don't offer it.
We use aggregated, de-identified data to operate and improve the platform. That data is not re-identified and is not used to build profiles of individuals.
We do not add customer data to our contact database.
EU AI Act
Article 50 of Regulation (EU) 2024/1689 has applied since 2 August 2026. Where the platform is used with people in the EU:
Talking to AI. People who interact with AI Caller or other conversational features are told they are dealing with an AI system.
Generated content is marked. Audio, image, video, and text produced by the platform are marked in a machine-readable format and detectable as artificially generated. For systems on the market before 2 August 2026, this obligation applies from 2 December 2026.
Deepfakes are labelled. Generated content depicting a real person must be disclosed as artificially generated or manipulated.
Who does what. We are the provider of these AI systems. Customers are deployers and carry their own obligations — disclosing AI interaction to people they contact, labelling deepfakes they publish, disclosing AI-generated text published to inform the public on matters of public interest, and preserving our markings. Section 8.6 of the Terms of Use sets this out. Penalties reach €15 million or 3% of worldwide turnover.
Scoring and profiling
We generate scores and derived attributes about business contacts — lead scores, ideal-customer-profile match, engagement predictions. This is profiling under GDPR Art. 4(4).
How it works. Models weigh publicly sourced professional attributes — role seniority, function, employer industry and size, and where available engagement signals — against criteria a customer specifies when describing their target audience. A higher score means a closer match to those stated criteria. Scores do not use special category data.
What it affects. A score influences whether a customer decides to contact you. It does not determine access to any good, service, credit, employment, or benefit.
Your rights. You can ask for the logic involved, request human review, contest an outcome, and object to the profiling entirely. See your privacy choices.
What AI output can and can't be relied on
Generated content may be inaccurate or fabricated. AI produces plausible-sounding material that can be factually wrong.
It is not unique — similar output may be generated for other customers, including competitors.
It is not warranted as original or free of third-party rights. Copyright protection for AI-generated material is unsettled and varies by jurisdiction.
Review before you publish or send. You are responsible for what goes out under your name.
Human oversight
AI features assist decisions rather than replacing accountability for them. Customers configure what the platform does, review what it produces, and remain responsible for the outcome. Where a feature acts on a score without human review, individuals retain the right to human intervention.
Prohibited uses
You may not use AI features to impersonate a person or organisation, generate content depicting an identifiable individual without consent — including synthetic voice or likeness — produce unlawful, defamatory, deceptive, or infringing content, or create political advertising where restricted. See the Acceptable Use Policy.
Questions: privacy@marketingtitan.ai