01
All campaigns
Every campaign in the workspace in one list, whichever channel it runs on and whoever created it.
What is inside
Six modules, one workflow.
These are the rows under Campaigns in the product, in the order they appear.
02
New campaign
Start a campaign yourself, or ask Darwin for one and review what it drafts.
03
Manage
Change what is running: edit, pause and restructure campaigns already in flight.
04
Budgets
The budget behind each campaign, kept next to the campaign rather than in a spreadsheet beside it. Set it here, reallocate between campaigns, and cap what any of them can spend.
05
Publish queue
Everything that is about to go out, in one queue, before it goes.
06
Email Template Builder
Build and keep the email templates your campaigns send.
Who moves the money
Budgets change in three places, and a person decides every time.
A budget is worth having only if it can be changed when the numbers change. Here that happens in the open, and nothing moves spend on its own.
In the plan
Strategy sets the split
Your strategy carries a budget and a per-channel split. Darwin proposes the split; you approve it. Nothing reaches an ad account from here. Darwin →
In the campaign
Set and pushed on publish
The budget you set on a campaign is sent to the ad platform when the campaign publishes, capped by the plan it belongs to.
By asking
Darwin proposes, you decide
Ask Darwin about spend and it can draft a reallocation from live campaign figures — as a proposal. It cannot move a budget by itself.
One record
A campaign is not a silo.
Campaigns read and write the same customer record as every other section, so the audience, the brand context and the results are the ones everything else uses.
Audience
Built once
Segments come from the Audience section, not a list exported into a campaign tool.
Brand
Written in your voice
Brand voice, personas and products come from the Brand section. Brand kit →
Analyze
Measured in one place
Results land where the rest of your reporting lives. Analytics →
Part of a Darwin strategy
The campaign is the unit a strategy is made of.
Inside a Darwin strategy, each campaign has a role in the plan — which segment, which stage, which result — rather than running on its own. Darwin decides who it targets, when it runs and what it should achieve, then tracks it against the plan you approved.
On your plan
Included on every plan.
All six Campaigns modules are visible on every plan, including Free. Plans differ on volume, not on whether you can open Campaigns.
Free
Every Campaigns module
The same six modules as every paid plan.
Paid plans
More room to use them
Higher tiers raise volume. Pricing →
You stay in control
AI-first. Never AI-only.
The AI does the heavy lifting, your team decides. Every feature keeps a full manual path for teams that want to do it themselves.
Supervised by default
Work waits in your approvals queue until someone on your team signs off. Autonomy is a setting, not a plan tier.
Review the real thing
Open the actual email, ad, post or sequence, edit it in place, then approve. What you see is what goes out.
Every action is logged and exportable
What each agent did, when, and who approved it.