01
The blank page, every week
Someone has to think of posts for every channel, every week, on top of their job.
The problem
Social eats more time than it should.
Not because posting is hard, but because the work around it — deciding what to say, getting it approved, keeping a look consistent — is spread across people and tools.
02
Paying per person to participate
When the tool charges per user, the reviewer who signs off once a week costs the same as the person living in it. Here they cost nothing.
03
Approvals by email thread
Drafts bounce between inboxes until somebody finally says yes, and nobody can tell afterwards who did.
How it works
From an idea to a published post.
1
Start from a goal or a prompt
Ask for what you want — three posts from last month’s customer story — and the AI drafts them in your brand voice.
2
Put it on the calendar
Every channel’s schedule in one view instead of one calendar per network.
3
Route it for approval
Nothing publishes until the right person signs off, and the approval is on the record.
4
Publish and learn
Posts go out on schedule and the results come back next to each one.
Part of a Darwin strategy
Social works best with a plan behind it.
Inside a Darwin strategy, social builds the awareness that email, ads and outreach later convert. Darwin decides who it targets, when it runs and what it should achieve, then tracks it against the plan you approved.
“Charging per seat means the person who approves one post a week costs the same as the person living in the tool.”
Why unlimited users matters here
You stay in control
AI-first. Never AI-only.
The AI does the heavy lifting, your team decides. Every feature keeps a full manual path for teams that want to do it themselves.
Supervised by default
Work waits in your approvals queue until someone on your team signs off. Autonomy is a setting, not a plan tier.
Review the real thing
Open the actual email, ad, post or sequence, edit it in place, then approve. What you see is what goes out.
Every action is logged and exportable
What each agent did, when, and who approved it.
One-click stop
Halt one campaign or the whole fleet. In-flight work rolls back.
What the category charges
Social pricing, as published.
The per-seat model is the thing to look at rather than the headline number: on these plans every additional team member is charged again at the same rate.
| Plan | Published price | Source |
|---|---|---|
| Sprout Social — Essentials | $79/seat/mo annual · $99 monthly | source |
| Sprout Social — Standard | $199/seat/mo annual · $249 monthly | source |
| Sprout Social — Professional | $299/seat/mo annual · $399 monthly | source |
| Sprout Social — Advanced | $399/seat/mo annual · $499 monthly | source |
| Sprout Social — seat model | every plan starts with one seat; extra team members cost the same per-seat rate | source |
| Buffer — Essentials | $5/channel/mo annual · $6 monthly | source |
| Buffer — Team | $10/channel/mo annual · $12 monthly | source |
| Marketing Titan | Flat per plan with unlimited users — from $99/mo founding ($199 list) for the whole team | — |
Our arithmetic, not a sourced figure: five people on Sprout Standard, at their published per-seat rate.
| Our calculation | Working | Result |
|---|---|---|
| Five seats, Sprout Standard, annual rate | $199 × 5 | $995/mo |
| Five seats, Sprout Standard, monthly rate | $249 × 5 | $1,245/mo |
Competitor pricing: published list prices, September 2026 · verified 2026-09-18 · blotato.com, archive.com