Pipeline
Leads, Deals, Contacts, Accounts, Scoring
The records a sales team works, and a score built from rules you set, so you know which to work first.
Leads, deals, contacts and accounts on one board, scored, with calling, lead generation and an inbox beside them — in the same product your marketing runs in.
Nothing is handed over through a sync, so the contact sales opens is the contact marketing has been talking to.
These are the Sales rows in the product, grouped as the product groups them.
Pipeline
The records a sales team works, and a score built from rules you set, so you know which to work first.
Outreach
Run multi-step sequences, call with recording, find new leads and handle email from the same place the pipeline lives.
Team & resources
Organise the team and keep the material they sell with.
Two outreach modules run as agents and are priced as add-ons rather than included.
AI SDR
A paid add-on from the Growth plan. AI SDR →
AI Caller
A paid add-on from the Solo plan. AI Caller →
The contact a campaign reached is the contact sales opens. There is no hand-off to reconcile.
Contacts
Contacts sit in the pipeline and every section reads the same ones.
Campaigns
The campaign that produced a lead is on the same record. Campaigns →
Revenue
For agency accounts, invoicing is on the same record too. Billing & invoicing →
Inside a Darwin strategy, sales work the segments and stages the plan sets, next to the marketing that fills the top of the pipeline. Darwin decides who it targets, when it runs and what it should achieve, then tracks it against the plan you approved.
The AI does the heavy lifting, your team decides. Every feature keeps a full manual path for teams that want to do it themselves.
Work waits in your approvals queue until someone on your team signs off. Autonomy is a setting, not a plan tier.
Open the actual email, ad, post or sequence, edit it in place, then approve. What you see is what goes out.
What each agent did, when, and who approved it.
Yes. Leads, Deals, Contacts, Accounts, Scoring, Calling, Lead Gen, Inbox, Sales Teams, Knowledge Base and Documents are on every plan. AI SDR and AI Caller are paid add-ons.
The AI SDR is an add-on from Growth. The AI Caller is an add-on from Solo. Neither is available on Free.
No. They are the same product and read the same customer record.
See migration guides for how a move from another CRM works.
See leads, deals and scoring in a live demo.