How much does Keap cost?

Keap starts at $299 a month and includes two user licences. Each additional user is $39 a month. A paid implementation package is mandatory and is not published, so budget for it separately.

Is Marketing Titan cheaper than Keap?

For a twelve-person team, yes. Keap works out at $8,268 a year before implementation; Marketing Titan Starter is $5,988 with unlimited users. For a two-person team the gap narrows considerably.

What does Keap do better?

It has a much longer track record in small-business automation, a mature partner ecosystem, and hands-on implementation. If a guided setup matters to you, that is a real advantage.

Do both include payments and invoicing?

Yes — this is one of the few comparisons where both products handle money. Keap has built-in invoicing and payments, and so does the Revenue section here.

Marketing Titan vs Keap — an honest comparison

Keap includes two users. Your eleventh costs $39 a month.

Keap has been doing small-business automation since it was Infusionsoft, and the product shows that maturity. It also starts at $299 a month for two user licences and charges $39 for every one after that, plus a mandatory paid implementation before you start.

No card required

Unlimited users

We handle migration

What it costs

published list prices

The base price is for two people.

Keap prices the platform at $299 a month and then bills per user above two. A twelve-person team therefore pays for ten extra licences before anything else. Implementation is mandatory and priced separately — they do not publish it, so it is not in the figure below, which understates the real first-year cost.

Line	How it is charged	Per year
Keap base plan	$299/mo, includes 2 users	$3,588
Additional users	10 more × $39/mo	$4,680
Keap — total	12 users	$8,268
Marketing Titan — Starter	unlimited users	$5,988
You keep	28% lower	$2,280

Published list pricing, August 2026 · keap.com/pricing

“A platform fee plus a per-user fee is two meters running at once, and only one of them has anything to do with how much software you are actually using.”
Why the seat line matters most

Feature by feature

including where Keap wins

Capability	Marketing Titan	Keap
Small-business automation maturity	◐	✓
Long track record	—	✓
Built-in payments and invoicing	✓	✓
Appointment booking	✓	✓
Email and campaign automation	✓	✓
CRM and pipeline	✓	✓
Social scheduling	✓	◐
SEO tooling	✓	—
Ads management	✓	—
Specialist AI agents doing the work	✓	◐
AI SDR and outbound AI calling	✓	—
GEO — scoring for AI answer engines	✓	—
Unlimited users on every plan	✓	—
No mandatory implementation fee	✓	—

✓ included ◐ partial, or costs extra — not available

Which one you should pick

we mean both columns

Choose Keap if…

Where they are the better answer

You want a product with two decades behind it. Keap has been refined on small businesses longer than we have existed.
You want hands-on implementation. The mandatory onboarding is a cost, but for some teams a guided setup is worth paying for.
Your team is two or three people and will stay that way. The per-user line never bites.
You need their specific ecosystem of certified partners and prebuilt campaigns.

Choose Marketing Titan if…

Where we are

Your team is more than a handful. Every seat past the second adds $39 a month at Keap and nothing at all here.
You want marketing breadth. Ads, SEO, social and creative are included rather than absent.
You want to start today. No mandatory implementation package to buy first.
You want agents that produce the work, not automation you configure by hand.