Accounts

Accounts - AI Health, Churn & Follow-ups

Ask AI in plain English, watch account health and churn risk, and work an AI follow-up dashboard.

Beginner5 min read

Accounts is full of AI: ask it questions in plain English, watch each account’s health and churn risk, read its insights, and work an AI-powered follow-up dashboard.

Where to find it: Left menu → Sales → Pipeline → Accounts (the Ask AI bar, AI Insights, and AI Assist). Part of the Accounts guide.

The Follow-up Dashboard (AI-Powered) opened from AI Assist on the Accounts board: stat cards for Overdue Follow-ups, Due Today, High Urgency, and Avg Engagement, with All / Overdue / Today / Upcoming tabs and Refresh, AI Campaign, and Bulk Email buttons.

The AI in Accounts — it grades health, flags churn, and tells you who to save.

Ask AI

Type a plain-English question in the Ask AI bar — for example “At-risk accounts with ARR over $50K” or “Renewals next 90 days” — and it builds the filter for you. Or tap a quick chip like high churn risk, ARR over $50K, grade A accounts, or healthy accounts with expansion potential. The result shows as removable pills; Clear all resets it.

AI Health, Churn & ICP Fit

Every account gets an AI Health signal, a Churn Risk, and an ICP Fit grade (how well it matches your ideal customer). The board rolls these up into Healthy, At Risk, and Critical counts, your NRR (net revenue retention), and Expansion Potential — so you can see at a glance who to save and who to grow. Each account also carries an AI Suggestion for the next best move.

AI Insights & Recommendations

The Account Insights & Recommendations panel (marked LIVE) surfaces what needs attention — for example “15 Accounts at Risk — $20,000 ARR at stake → Review at-risk accounts.” Refresh for new ones, or Dismiss any you’ve handled.

The Follow-up Dashboard

AI Assist opens the Follow-up Dashboard — the AI-powered list of which accounts to reach out to. It totals your Overdue Follow-ups, Due Today, High Urgency, and Avg Engagement, filters All / Overdue / Today / Upcoming, and lets you act with AI Auto-Schedule, Quick Call, Quick Email, or AI Campaign / Bulk Email.

What’s next

Keep reading

  • Accounts - Groups & Advanced Filter

    Organize accounts into groups and slice them with precise, saveable filters.

  • Accounts

    Your CRM accounts board — track customer health, ARR, churn risk, and renewals for company and individual accounts, with AI scoring, insights, Ask AI, and a follow-up dashboard.

  • Accounts - The Board & Account Types

    Every account and its health, revenue, and churn risk in one table — with company and individual account types.

More ways to get help

These guides are the same ones that sit inside the app’s help center, next to the screens they describe. If you prefer to watch, the Marketing Titan Academy has short video courses recorded in the product. Signed in, you can also ask Darwin, the built-in assistant, to explain a screen or do the step for you. If something is not covered here, contact us and a person will answer.

Try it yourself

Every guide here describes the live product.

Start free and follow along: every core module, unlimited users, no card required.