Accounts

Accounts - The Board & Account Types

Every account and its health, revenue, and churn risk in one table — with company and individual account types.

Beginner5 min read

The Accounts board is a single detailed table of every customer, built for customer success. It tracks two kinds of account and a rich set of health and revenue columns.

Where to find it: Left menu → Sales → Pipeline → Accounts → Main. Part of the Accounts guide.

The Accounts board with the Add Account menu open, offering Company Account (for a company or organization) and Individual Account (for an individual person), above a table with AI Health, Churn Risk, ICP Fit, ARR, Expansion, CSM, and Account Type columns.

The Accounts table — company or individual, health and revenue at a glance.

Two account types

Click + Add Account and choose the type:

  • Company Account — an account for a company or organization.
  • Individual Account — an account for an individual person.

Each row shows its type (for example “Riverside Dental Group (Company)”).

The columns

The table is built for account management: Account, AI Health, Churn Risk, ICP Fit, ARR, Expansion, CSM, Last Touch, AI Next Action, Account Type, Notes, and AI Suggestion. Click a cell to edit it in place. Use Columns to open Column Visibility — search, show/hide any column, Reset Columns, and Save your layout — or flip Show Archived.

Groups & quick filters

Accounts are organized into groups, each with quick-filter chips — Healthy, At Risk, High Churn Risk, and Expansion Ready — plus All / Last 7 Days and a Search in group box. Narrow further with the Advanced Filter.

Doing things in bulk

Tick several accounts to open the action bar: Bulk Tags, Change Status, Bulk Email, Bulk SMS, Duplicate, Move to another group, Enrich Data, Archive, or Delete.

What’s next

Keep reading

  • Accounts - AI Health, Churn & Follow-ups

    Ask AI in plain English, watch account health and churn risk, and work an AI follow-up dashboard.

  • Accounts - Groups & Advanced Filter

    Organize accounts into groups and slice them with precise, saveable filters.

  • Accounts

    Your CRM accounts board — track customer health, ARR, churn risk, and renewals for company and individual accounts, with AI scoring, insights, Ask AI, and a follow-up dashboard.

More ways to get help

These guides are the same ones that sit inside the app’s help center, next to the screens they describe. If you prefer to watch, the Marketing Titan Academy has short video courses recorded in the product. Signed in, you can also ask Darwin, the built-in assistant, to explain a screen or do the step for you. If something is not covered here, contact us and a person will answer.

Try it yourself

Every guide here describes the live product.

Start free and follow along: every core module, unlimited users, no card required.