Approvals isn’t just an inbox — it’s a set of controls that make sure the right person signs off and nothing slips through. These rules are enforced by the system, not just the buttons.
Where to find it: Left menu → Workspace → Approvals (behind the scenes). Part of the Approvals guide.
Who can approve
Approvers are assigned per brand — you only see and decide items for the brands you cover, even if you work across dozens. Some people are reviewers: they can see the queue and comment, but can’t approve or reject. And approving spend is a separate permission from approving content — signing off a blog post doesn’t mean you can sign off a budget.
You can never approve your own request
Maker-checker is absolute: whoever raised an item is never allowed to approve it — not as an admin, not as a delegate, no override exists. A second person always looks.
Big spends need two approvers
When an item spends more than the brand’s threshold (default $1,000), it needs two different approvers to sign off. The threshold is locked in when the item is raised, so a later policy change can’t quietly drop an in-flight item to one approver.
Limits that stop gaming
To stop someone splitting one big spend into many small ones, there are daily caps — a per-brand cap (default $5,000) and a per-approver cap (default $10,000) — and repeated just-under-threshold requests get flagged. Going on leave? Delegation hands your approvals to a colleague for a set window, and they’re held to every one of these same rules.
What happens to an item over time
Every item has a lifecycle: pending → approved → executed, or rejected. It can also go stale (the underlying campaign changed after it was raised), expired (nobody decided in time), or failed (approved and run, but the platform refused). Urgent items that sit too long escalate to a manager, and anything untouched for 90 days auto-expires (you’re warned at 60) so the queue never rots.
You’re always notified
Nothing waits silently. When an item is assigned to you, you’re notified — in-app, by email, or push, on the channels you’ve turned on — and the notification links straight to it. You’re also told if an approval is revoked, if something you approved failed to run, or if an item is overdue.
What’s next
- Back to the Approvals overview.
- See Reviewing & deciding.
- See Already decided & bulk actions.