Email Integrations

How to Connect Your Mailchimp Account

Intermediate5 min read

Introduction

This simple guide will help you connect your Mailchimp account to send emails through our platform. Mailchimp with Mandrill integration provides powerful email marketing capabilities including advanced analytics, webhook tracking, and reliable email delivery for your marketing campaigns.

What You Need

  • A paid Mailchimp account with Mandrill enabled
  • 5 minutes to follow these steps
  • Administrator access to your Mailchimp account

Step 1: Get Your API Key from Mailchimp

How to get your API key:

  1. Go to Mailchimp

    Visit https://mandrillapp.com/ and log in with your Mailchimp account credentials.

  2. Find Settings

    Click on "Settings" at the top navigation menu, then click on "SMTP & API Info" on the left sidebar.

  3. Create API Key

    Click the "New API Key" button, give it a name like "Marketing Titan Integration", and click "Create API Key".

  4. Copy Your Key

    Important: Copy the key immediately and save it somewhere safe. You won't be able to see it again after leaving this page!

    Your API key will look like: md-XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

Step 2: Set Up Email Tracking (Webhooks)

This enables you to see when emails are delivered, opened, or clicked, providing valuable insights into your email campaign performance.

Get Your Webhook URL

You'll need this special URL from your website administrator:

https://your-domain.com/api/integrations/webhooks/mailchimp/

Add the Webhook in Mailchimp

  1. Go to Webhooks

    In Mandrill, click "Settings" β†’ "Webhooks" and then click "Add a Webhook".

  2. Fill in the Details
    • URL: Paste your webhook URL from above
    • Description: Type "Marketing Titan Email Tracking"
    • Events: Select all event types for comprehensive tracking
  3. Choose What to Track

    Check all these boxes for complete email analytics:

    • Send - when emails are sent
    • Open - when emails are opened
    • Click - when links are clicked
    • Bounce - when emails bounce back
    • Spam - when marked as spam
    • Reject - when emails are rejected
  4. Save

    Click "Create Webhook" to complete the setup.

πŸŽ‰ Congratulations! Your Mailchimp account is now connected to Marketing Titan. You can start sending emails and tracking their performance through our platform with full analytics and insights.

What's Next?

Now that your Mailchimp integration is set up, you can:

  • Create and send email campaigns directly from Marketing Titan
  • Track email performance with detailed analytics
  • Monitor delivery rates, open rates, and click-through rates
  • Use webhook data for advanced email automation

Need Help?

If you run into any issues during setup or need assistance with advanced configuration, please contact our support team or check the troubleshooting section in the help center.

This documentation is for Mailchimp integration with Marketing Titan. For the latest updates and detailed API documentation, please refer to our integration guides.

Keep reading

More ways to get help

These guides are the same ones that sit inside the app’s help center, next to the screens they describe. If you prefer to watch, the Marketing Titan Academy has short video courses recorded in the product. Signed in, you can also ask Darwin, the built-in assistant, to explain a screen or do the step for you. If something is not covered here, contact us and a person will answer.

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