Brands

Brand Guidelines - Colors

Your brand color system — swatches with hex, usage, and accessibility.

Beginner3 min read

The Colors page is your single source of truth for brand color — every shade, where it belongs, and its exact value.

Where to find it: Left menu → Brand → a brand → Colors. Part of the Brand Guidelines guide.

The Colors page with Primary, Neutral, and Accent color groups, each swatch showing a hex code.

Your brand color system, laid out as swatches with hex codes, usage notes, and CSS token references.

The color groups

Colors are organized into groups so everyone uses the right shade in the right place:

  • Primary — your main brand colors (Primary Main, Dark, and Light).
  • Neutral — the grays for text, borders, and backgrounds (Neutral 900 down to 500).
  • Accent — semantic colors like Success, Warning, and Error.

Each swatch

Every swatch shows its name, its hex code with a one-click copy button, usage tags, and accessibility (WCAG) guidance — so a designer or developer can grab the exact value and know where to use it.

What’s next

Keep reading

More ways to get help

These guides are the same ones that sit inside the app’s help center, next to the screens they describe. If you prefer to watch, the Marketing Titan Academy has short video courses recorded in the product. Signed in, you can also ask Darwin, the built-in assistant, to explain a screen or do the step for you. If something is not covered here, contact us and a person will answer.

Try it yourself

Every guide here describes the live product.

Start free and follow along: every core module, unlimited users, no card required.