Brand Voice (Voice & Tone) defines your brand’s personality and how it communicates — the words side of your brand.
Where to find it: Left menu → Brand → a brand → Brand Voice. Part of the Brand Guidelines guide.
Voice & Tone — your mission, personality, tone traits, and the do/don’t rules for how the brand sounds.
Mission & personality
Two panels capture how your brand speaks: a Mission Statement (your purpose) and a Brand Personality (a paragraph describing the character — confident, plain-spoken, and so on).
Tone of voice
Your tone traits appear as chips — short descriptions like “Radically transparent” or “Confident and specific.” Add or remove them to shape how copy reads.
Editorial guidelines
Two lists spell out the rules: Guidelines (Do) — logo usage, color application, type rules — and Restrictions (Don’t) — “Never alter logo colors,” “Never use low-contrast text.” Click Save Voice & Tone when done.
What’s next
- Back to the Brand Guidelines guide.
- See Colors.
- See Typography.
- See Icons.