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Brands - Brand Guidelines

Colors, typography, icons, and brand voice — the rules that keep you on-brand.

Beginner4 min read

Brand Guidelines hold the rules that keep everything on-brand — your colors, typography, icons, and voice. Each is its own page below.

Where to find it: Left menu → Brand → a brand → the Brand Guidelines section. Part of the Brands module.

The sections — each has its own guide

SectionWhat it coversGuide
ColorsYour color system — hex, usage, and accessibility.Open guide →
TypographyYour type hierarchy — fonts, sizes, weights.Open guide →
IconsYour icon set, by category and size.Open guide →
Brand VoiceMission, personality, tone, and do/don't rules.Open guide →

What’s next

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More ways to get help

These guides are the same ones that sit inside the app’s help center, next to the screens they describe. If you prefer to watch, the Marketing Titan Academy has short video courses recorded in the product. Signed in, you can also ask Darwin, the built-in assistant, to explain a screen or do the step for you. If something is not covered here, contact us and a person will answer.

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Every guide here describes the live product.

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