Blog Analytics turns readership into numbers — what people read, how long they stay, and how many become leads.
Where to find it: Left menu → Marketing → Web → Blog → Analytics (the page is titled Blog Management). Part of the Blog guide.
Analytics — is your blog actually working?
The numbers
Pick a date range, then read the metric cards: Views, Unique Visitors, Avg. Time on Page, Leads, and Conversion Rate. AI Performance Insights calls out your Top Performer, what’s Underperforming, and an Opportunity, and Top Performing Posts ranks each by views, time, leads, and conversion. Export Report saves it out.
Where readers come from
Traffic Sources breaks visits into Organic Search, Social Media, Direct, and Referral. Connect Google Search Console to see your keywords ranking, top-10 rankings, average CTR, and average position.
What’s next
- Back to Blog Management.
- See Writing with AI.
- See The editor.
- See Categories & Tags.
- See Authors.
- See Media Library.