Authors are the people behind your posts. Their profiles supply the byline and bio, and can train an AI Ghostwriter to write in their voice.
Where to find it: Left menu → Marketing → Web → Blog → Authors (the page is titled Blog Management). Part of the Blog guide.
Authors — real bylines, and an AI that writes like them.
Author profiles
Add an author with a Name, Email, Job Title, Company, Bio, and LinkedIn / Twitter links — or Import from LinkedIn to fill it in automatically. Each card shows their Posts, Views, and Avg. Read.
The AI Ghostwriter
Turn on Configure AI Voice and the AI studies an author’s real writing so AI-drafted posts sound like them — you’ll see a Voice Match Score, their Writing Traits, and a Ghostwriter Status. It needs at least 3 human-written posts to learn a voice.
Why the bio matters
A real author with a proper bio is an E-E-A-T signal — AI search engines weight it heavily, so a good bio directly raises a post’s AI Engine Score.
What’s next
- Back to Blog Management.
- See Writing with AI.
- See The editor.
- See Categories & Tags.
- See Media Library.
- See Analytics.